Wednesday, April 23, 2008

Brain reacts to fairness as it does to money and chocolate

In the study, subjects were asked whether they would accept or decline another person's offer to divide money in a particular way. If they declined, neither they nor the person making the offer would receive anything. Some of the offers were fair, such as receiving $5 out of $10 or $12, while others were unfair, such as receiving $5 out of $23.

http://www.newsroom.ucla.edu/portal/ucla/brain-reacts-to-fairness-as-it-49042.aspx

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